How to Find Complete Confidence

Why should customers buy from you?

Why should I do Business with you over everyone else?

These are really powerful question I ask my coaching clients, and I usually receive similar answers, “we give good service” “we are all nice people” “we are friendly”"we are the best”"We are professional”……. Well…why does all of your competitors say the same thing?

What message do your competitors convey?

Why should customers buy from you?

Ask this one specific question over and over again; even have someone drill down with you until you get the real answer.

Doing this exercise alone will help you to identify what may be holding your business back from making a huge profit! It is not until you do this are you going to find YOUR hidden gems.

If you cannot answer this question what is going to make you stand out of the crowd and grow your business.

What makes you UNIQUE? What can I get from you that I cannot get from anyone else?

Look at your competitors’ weakness as well as their strengths. Is there something you are already doing, that could positions yourself above their approach?

Or…

Is there an opportunity to change what you do, to take advantage of their weakness?

A most crucial point of this exercise is to find your clients #1 FEAR, WANTS & DESIRE?

So this means you need to ask your clients…

• What do we get right?

• What do we get wrong?

• How can we improve?

There for “Getting Rich in Business” is giving your clients and prospective clients what they want.

Let’s look at an example…

“Quality of Service”… This is not a good enough reason for clients to buy!

What do you mean by quality?

• Right the first time?

• Delivered on time?

• Delivered on budget?

Spell out what you mean…A Quality Log – track on time appointments, customer complaints and call back. You now proof to show prospective clients.

A GOOD GUARANTEE WILL…

- Differentiate your business.

- Increase conversion rate.

- Allow you to increase you price.

DEFINING YOUR POINTS OF DIFFERENCE IS ABSOLUTELY CRITICAL FOR ALL YOUR FUTURE MARKETING:

After all if you don’t know why your customers should buy from you, why should they!